Brand Assets
Resources for our Partners in Business
Resources for our Partners in Business
Downloads & Guidelines
To ensure our brand, imagery, and assets remain consistent, Kinco® is happy to provide digital assets to assist in your sales and marketing efforts. All the resources you need to sell our products can be found right here. The resources on this page are solely for the use of authorized dealers. Sharing this information is prohibited.
Our Logo
Our logo is intended to be the “face” of our company: it is the graphical representation of a our unique identity. It defines our brand and becomes the single most visible manifestation of our company within our target market.
Through color, font, and the overall image, it provides essential information about Kinco that allows customers to identify with our core brand. It is a shorthand way of referring to our company in advertising and marketing materials; and it provides an anchor point for the various design choices in all of our other business marketing materials.
Using the logo in a consistent manner across all applications helps to both establish and reinforce immediate recognition of the brand.
Primary Mark
The primary mark includes a black company name and red glove outline. It is the primary identification of our company and should be of foremost importance when displayed. It’s integrity and representation is the core of the Kinco brand and should always be placed in a prominent location without obstruction. Only show the logo in black and red, black, or white (on colored backgrounds). Usage examples are shown to the right.
Secondary Marks & Variations
Our secondary (single-color) logos should only be used when the primary logo would be “washed out” by a background, is distracting from the logo, or compromises the integrity of the logo. These logos are intended to be used as an alternate option and should be considered a last resort. NOTE: Typically, a black background image should utilize the red or white logo.
Logotype (Wordmark) & Variations
Typically used at 3.5cm, 4.5cm, and 5.5cm -- This logotype is a text-only typographic that identifies our company name for purposes of identification and branding when the full logo is not required. The wordmark should be used on a limited basis, except when branding gloves such as with imprints and embroidery.
Unacceptable Uses
Our logos must be used as supplied and should not be manipulated or altered in any way. Here are a few examples of unacceptable representations of our logo, and should serve to prevent any such uses. These examples apply to all versions of our logos and wordmarks.
- Do not remove or change any elements of the logo.
- Do not change the logo’s orientation.
- Do not place the logo on a busy photograph, texture, or pattern in a manner that will distract from, compete with, or obscure it in any way.
- Do not put a photo/pattern behind the logo.
- Do not present the logo on similar-colored backgrounds.
- Do not bevel or emboss the logo.
- Do not change the logo’s colors.
- Do not add “glow” effects or an outline to the logo.
- Do not present the logo in “outline only” fashion.
- Do not add “drop shadow” effects to the logo.
- Do not put a white box around the logo when placed on a dark or busy background.
- Do not reconfigure or change the size or placement of any logo elements.
- Do not stretch or squeeze the logo to distort proportions.
- Do not change the logo type font.
- Do not recreate elements or replace them with something else.
- Do not crop the logo in any way.
Photography & Videography
All photography and videography used throughout our marketing materials should reflect our brand and product. Please do not alter any of the lifestyle photography or videos provided. These have been carefully edited to support our image.
Legal
Intellectual Property (IP) & Guidelines
To maintain a strong brand identity, Kinco requires everyone to follow and agree to our Image & Asset Usage Agreement for Kinco-owned IP, including but not limited to logos, images, product information, sell sheets, price sheets, and catalogs.
The assets provided should be used only as supplied and should never be manipulated or altered. To ensure full understanding of this requirement, please download our Brand Assets guide for detailed instructions.
By downloading and/or using Kinco IP, you acknowledge that you have read and understand, and agree to the Image & Asset Usage Agreement below that governs your use of any IP provided to you or has Kinco’s IP likeness in any way. If you do not agree with the Image & Asset Usage Agreement’s terms, do not copy, download, or use any Kinco IP in any way, unless you have express written permission signed by an official representative of Kinco.
Usage Agreement
Subject to the terms of this Agreement, you may use the Kinco IP solely in a manner that is for selling or promoting Kinco products. This right to use is personal to you and is not transferable by you to another party. Kinco IP cannot be used in any disparaging way. You may not alter, or modify the Kinco IP, in whole or in part, for any reason.
As between you and Kinco, Kinco is and shall remain the sole and exclusive owner of the Kinco IP. You will not delete, alter, or obfuscate any proprietary legends relating to the Kinco® IP, and each use will be accompanied by the applicable proprietary attribution shown next or in close proximately to the Kinco IP. By using Kinco IP provided, I confirm that I have read, understood, and agree to this Kinco Image & Asset Usage Agreement.
How to Download
Download logo and product image assets using the Box.com widget below. For security reasons, Box.com will provide you with a prompt to access the files. Please follow the instructions to access the files available for download.
Should you need additional assistance, please contact your Regional Sales Manager, call the Kinco® Customer Service Team by phone 800-547-8410, option 2, or use our contact us request form.